Let’s talk again about algorithms and digital technology: this time, we’ll show you how the famous Swarovski Crystals became the main components of a one-of-a-kind dress!

Fashion designer Lana Dumitru and architect Vlad Tenu teamed up to create an amazing dress through a numerical combination of algorithms.

Just to make things more extraordinary, this astonishing creation is decorated with over 25,000 crystals from the swan logo brand.
It took several prototypes, a team of 15 people and almost six months to complete the dress, which celebrates the folkloristic art of Romania, Lara Dimitru’s home country.
This is a one-of-a-kind model and its name is Foræva. Of course, it’s not going to please everyone, given its visionary and colourful aspect, but it’s without a doubt a successful marketing strategy, with a substantial press impact for the brand.